Reflective insulation is a revolutionary new product that combines a high performance fiberglass core with durable reinforced facing materials on the exposed side and a reflective foil on the back. Insulation reduces the amount of heat transfer into or out of a building by way of radiation, conduction, and convection.

Radiation: occurs when an object is warmer or hotter than the air around it. For example, the sun, which is hotter than everything around it, radiates heat waves that travel through the air and is either absorbed by or reflected by the surface it comes in contact with.

Conduction: occurs in solid or liquid when heat from one object is transferred by contact with another. An example, a pot on a stove will heat up by conductive heat transfer from an electric coil.

Convection: occurs with the physical movement of air. There are two types of convectional heat movement. The first is natural, where hot air rises displacing the cold air and moving it down. The second type is forced or mechanical convection. This occurs when an object, like a fan, physically moves or forces the air to move.

Fiberglass insulation alone only addresses the conduction and convection modes of heat transfer. Reflective insulation uses a fiberglass core to slow heat transfer through conduction and convection but also has a highly reflective foil backer film to address the radiation mode of heat transfer. Use of the right insulation product assures comfort, reduced energy consumption,and improved condensation control.